Hey {{first_name}},

A gay hockey romance with no marketing budget just out-marketed your entire events team.

Heated Rivalry. HBO Max. $600K per episode. Zero US campaign. Acquired 9 days before it premiered.

Result?

→ 10.6 million viewers per episode
→ 100+ fan-organized dance parties worldwide
→ A fan editor on CapCut FREE got hired by HBO
→ Cast carried the Olympic torch. Connor Storrie hosted SNL.

No strategy. Just a community that cared.

Here's what the events industry is still doing wrong:

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YOU ARE HOARDING YOUR FOOTAGE.

One fan got access. Made an edit on free software. 3.5M views. HBO offered her a job.

Your attendees will do the same thing. Build an edit starter pack. Send raw clips the night of the event. Get out of the way.

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YOUR EVENT DIES 48 HOURS AFTER IT ENDS.

Heated Rivalry viewership DOUBLED after the finale. Fan events jumped 126% the following month.

You send a survey email and call it a wrap.

The 14 days post-event are your hottest window. Stop going dark.

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YOU'RE MARKETING TO STRANGERS.

BookTok waited years for this show. When it dropped, they exploded.

Your next sold-out event won't come from ads. It'll come from the community already obsessing over your topic.

Go find them. Show up before you sell anything.

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NOBODY SHARES A LOGO. EVER.

1 in 3 viewers rewatched this show. Not the brand. The people in it.

Your event has those people too. Film them. Make your audience root for humans.

Brand is backdrop. People are the story.

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The full playbook is here → https://dahliaplus.com/playbook/heated-rivalry

5-phase content timeline. Edit starter pack template. Community discovery framework. All sourced stats.

Free. Because I said so.

— Dahlia, Obsessed with Binging TV